“It’s all slowing down for the holidays.” “Let’s chat in January…” No, let’s talk NEVER! Have you heard this kind of chat from business owners? “It’s all slowing down…” Maybe in your world, but not in mine.
While some folk take their foot off the gas over Christmas, others use the opportunity to overtake and kick ass. You can still be a devoted partner and parent, soak up the holiday spirit and enjoy many special moments, but why on earth would you kill your momentum? Why on earth would you take it down a notch? Why on earth would you settle, and lower your standards? Every moment waited, is a moment wasted. Don’t waste time this December. Accelerate. Overtake. Dominate.
TIS THE SEASON TO ACCELERATE AND OVERTAKE
Hello folks, how you doing, Billy Farrell here.
So, I want to talk to you about a statement that I keep hearing. In fact, a couple of statements that I keep hearing, and I dare say you’ve heard them too. And it’s the idea around slowing down for the holidays.
“Christmas is coming. Take a load off. Relax. Take it easy” or “I’ll catch up with you in January”.
This one drives me nuts, “I’ll catch up with you in January”. Fuck that. Why wait until January? Why wait until next year? Why wait until next month? Correct me if I’m wrong, but at the point in time when we’re releasing this episode, there’s still a couple of weeks to go until Christmas, and there’s even more time to go until new year. Are people really taking the foot off the gas? And for what purpose? Now, I’m a father of 4 girls, and for me, this is going to be a great month. There’s going to be a lot of fun involved, but when it comes to business, at the same time, I’m not taking my foot off the gas, I am accelerating. I am going faster.
Now, let’s get into this. Before we do, I’m going to take you back a little bit. We’ve just come off the back of the 10X UK Tour. We brought Grant Cardone to the UK, and we ran a tour in London, Glasgow and we also stopped over in Cardiff for an event as well. Not only did we mastermind these events, set these events up, fund these events and then run them and speak at them, but we co-ordinated every single moving part. From who was flying where, who was staying where, the entire marketing process, the ticketing process, who was serving coffees, the catering, the security, everything, it was nuts. And we also had our own companies to run. The building company, the media company, the Property Protege education company. We had clients to serve, people to look after, the building business to watch. So many things going on, and it all came at once.
We had 7 and a half weeks to make it work and at the end of that 7 and a half weeks, the events took place, and it completely consumed our attention and the attention of our entire teams. So when we finished all of this, when we got back to earth, and came back to Glasgow, I gave my team a day off on the Monday to breathe, to relax, to catch their breath. When I got back, I didn’t stop. A whole bunch of people said to me, “Billy, now that you’re back, that all of this is done, this must be when you take a break. This must be when you relax. I guess you’re going to have some down time now.” Why? Why on earth would I have downtime? Why would I take all the momentum we’ve built through this campaign only to have downtime?
DON’T LOSE MOMENTUM
Now this is a mistake I see in folk who are involved in property, who do the Property Protege intensive with us, who come and train with us. They’ll go out, they’ll work hard, they’ll be pushing, pushing, pushing and then after a couple of months they’ll go out and they’ll do a deal, let’s say they bank £50k. They take that £50k and I will say to them, “Cool, what’s next? What else have you got on the go?”, and they say, “Oh, well, I’m going to take this Mrs away for the week and relax because I’ve been working so hard lately and I’m going to pay off a couple of debts. I’m going to pay off my mum’s car. We’re going to go on this nice holiday and of course we’re going to go 5-star luxury all the way”, and I’m thinking, there’s your fucking mistake. There’s where you’re mental, right? Because when you go away after you’ve done one deal, listen, it’s one deal, what do you want? A gold star and a blue Peter badge? You’ve done a deal. Great. Pat yourself on the back and then get back to work. Don’t lose the momentum that you created on the way to that goal. That’s a massive mistake, because then when you get back, and you try and pick up again, you need to recreate that entire momentum. One deal, one successful 10X campaign, or anything like that, is just one thing. Pat yourself on the back, have a wee drink, toast it with your colleagues, and then get back to work and get hustling again.
So, there’s not a chance when we got back from that campaign that we’re going to slow down. We were going to accelerate. We were going to go faster than ever. My entire team’s capacity, comfort zone stretches and abilities have dramatically improved off the back of that. Any time we go through a big jump, any time we do something new, the capacity of the team is stretched, people are challenged, people are pushed to new levels. We start to realise what certain individuals can do, what they’re capable of, where the weak links are and where the strong people are. So coming back from that, I wanted to go faster. As always, I wanted to keep pushing, to go faster, not to slow down.
Now, when we talk about Christmas, there are so many folk who’ve been working all year, who’ve been pushing hard, who’ve been building, and suddenly in this month of December, people say, “Hey, do you know what, it’s been a good year. Let’s take lessons from it. Let’s chill out. Let’s relax. Let’s take it easy, half days all round, pub crawls. Let’s go out for a night out. Let’s relax. Let’s take the foot off the gas”. Fuck that. No. “Meet me in January”. If you never want to meet me ever, tell me you’ll meet me in January. I don’t play that game, because, Christmas is coming, sure.
In fact, tomorrow I’m going to take my girls away for 4 days, but when we’re away, that’s for them, and I’ll use a lot of time to connect with them. I’ll be completely involved with them, when we’re together, but my girls are all very young, and they go to bed early, and then me and my wife will stay up. But then my wife will go to bed earlier than me. And so what am I supposed to do when the clock stops for everyone else? Am I supposed to take the foot off the gas, to relax and say, “Hey, it’s all good, I’m just going to sit here and watch a film, or chill out or whatever”.
IF YOU DON’T ENJOY WHAT YOU’RE DOING, YOU’RE DOING THE WRONG THING
I enjoy my work, and if you don’t enjoy what you’re doing, you’re doing the wrong thing. And for me, it’s not work, it’s not life, it’s just a big blend of ever-adjusting, ever-shifting priorities. And so when my wife goes to bed, I’m also talking about my mother in law and my niece and my 4 daughters and my wife, very female-dominated house. When they all go to bed, I’ll sit for a couple of hours and get through some things. During the day, I’ll take half an hour away, I’ll handle some phone calls, I’ll work on whatever I need to work on. When I get back from that trip, and I’m right back in the middle of December, sure, I’ll need to go up and spend some time and go to a few wee Christmas displays or shows or whatever here and there, and that’s fine. But round about that, I’ll still be working. I’ll still be diligent. I’ll still be on top of things.
Even on Christmas Eve, when the family go to bed, I’m not going to sit and watch Elf. Even though Elf is a great film, I’ll watch that with the girls. I’m not going to sit and watch fucking Elf, I’m going to work. I’m going to get shit done, because the clock never stops, and every time you put off something you said you would do, you don’t just put that thing off, you push back the entire chain of events between you and what you say you want to have happened. Every time you push something back, you push the entire chain of events between you and your goal further back. How much are you doing that? How often are you doing that? And how is that affecting your results? Think about that.
So, when my girls go to bed on Christmas Eve, I’m going to get some work done. Christmas day, last year, I remember hosting 18 people for Christmas dinner. I’m doing it again this year, and when they all left, and everything wound down, and everybody had had a good drink, and I ushered the last people out the door, I sat down and done some work. I got things done, because time waits for no one, and I’m not in this to sedate, to take a load off and relax and chill out. My chilling out happens when I’m actually being productive, when I’m getting things done. That’s when my self esteem goes up. That’s when I feel good about myself. That’s when I get things done.
It was the same with the World Cup. Suddenly the whole world goes on pause for the World Cup. Tell me something, for those of you who watched the World Cup, tell me 5 games you’ve watched and what the scores were. You probably don’t remember because it doesn’t fucking matter. It’s gone, it’s done, and you should have known that at the time that that’s how it was going to play out. So, slowing down for the holidays, “I’ll see you in January”. Not on my watch. We’re speeding up, we’re going faster, and while our competition takes the foot off the gas, while other people go to sleep, we’re going to push harder than ever. And over the holidays, hey, listen, I’m going to be a committed dad with my beautiful girls. That’s what I do, it’s what I live for, but I’m a business owner. I’m an entrepreneur. I’ve got companies to run. I’ve got people to serve. I’ve got things to build, and I can guarantee you that while the noise calms down for everyone else, it’s an opportunity to speed up, and to get more done. Hope this helps, wherever you’re watching this or listing to this, drop me a line, give me some feedback, go to hardcoreentrepreneurship.com, and catch other episodes, and I’ll catch you later.
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