Ever see someone in your industry sharing content online, and you just think, “You are absolutely full of it..?” This used to drive me nuts. But then I realised something. These people were banking all the cash. These people were getting customers. Not only was I missing the opportunity to gain business; but I was hurting my potential customers by leaving them to the lesser experienced and ill-informed newbies or charlatans. If you are killing it in your game, you have a responsibility to step up and be seen…
WHEN COMPETITORS PISS YOU OFF ONLINE
Hi folks, how you doing? Billy Farrell here. Okay, I want to address something that keeps coming up on my social media via Instagram, Facebook, LinkedIn, etc, and that is comments from people who get frustrated when they see other people share advice when they don’t see those other people as being in a position to share that advice.
This might be something that gets under your skin. It might be something that frustrates you, it might not. Let’s address the subject because for me, it was something that pissed me off a lot for a long time. I’m going to share a few thoughts on this in this video, and ultimately what I want to get people working towards is being that voice of authority in their industry. So, let’s cover this.
Yesterday on my LinkedIn, I shared some content around social media. Chatting about the subject of social media, and a couple of people made some interesting observations One guy, who I think he was a plumber said that he was getting frustrated to see people who were less experienced than him sharing advice on video about things that he knew were beginner level, things that he knew was basic content. It pissed him off because he’s thinking, this fuck doesn’t even know anything. They don’t know what they’re talking about, and then I’d seen another guy Jamie, who I’ve got a lot of respect for. Jamie popped in and shared a comment along a similar vein, that there’s overnight gurus that pop up, and there’s so much bullshit on social media.
Now, I’ve got to be honest, I agree to an extent and I used to think this way in such a way that it held me back from sharing content, because I would see folk pop up online sharing advice about business and marketing and even property, and it would really get under my skin, because I would look at what they were sharing and I’m thinking to myself, why are they sharing this shit? That’s old school knowledge. That’s beginner stuff. That’s irrelevant these days. That’s misleading people. That’s trying to con people, and it really annoyed me more, when the people who were sharing the advice were doing it purely to extract cash from people, and I knew that those people would be getting a disservice or a lesser service because of who they were choosing to listen to, and it annoyed me.
It held me back from sharing content in my various industries, because I never wanted to be seen as one of these clowns, as I called them at the time. I don’t want to be seen as one of these clowns. I don’t want to be seen as one of these guys who’s giving advice online and talking shit online, and sharing videos. I don’t want to be seen as one of these guys. I don’t want to be known like that. I don’t want to be thought of like that. I don’t want to endure the criticism of people who see me as that, and that is what happened, because when I would share the odd bit of advice online, the odd video, someone would pop up and say, “Oh here we go, another guru”, not realising that in fact I’ve been doing what I do for 14 years and we’ve got multiple 7-figure enterprises, and we’re silent shareholders in multiple companies. People don’t get that, because they don’t see anything other than the overall idea of what they’re looking at, and that can be a large part based on the less experienced folk, the amateurs.
So I held myself back for a long time, by letting other people who shared things with less knowledge give me an idea of what I didn’t want to be. When I saw a couple of comments pop up yesterday about how people were pissed off at others like that, I don’t look at it like that anymore. I don’t get annoyed at people who share advice anymore, unless they are blatantly going out their way to extract money in giving less value in a way that they shouldn’t be. I don’t let that annoy me anymore. What I do now and what I’m going to suggest you do, is rather than letting things like that annoy me, why not realise that while these people are out there sharing content, sharing their level of value, based on where they are on the journey? Not everyone’s out to con people, but while they share their level of value, based on where they are on the journey, how about what you do instead is realise that they’re making money, while you sit there and bitch and moan? And I’m not saying the guys yesterday were bitching and moaning, they absolutely weren’t, but so many folk do and it’s what I used to do as well. Bitch and moan and complain, get annoyed at these motherfuckers talking a lot of rubbish, and it would really frustrate me.
Then I started to realise that while I was moaning, they were banking, they were making money. And I started to realise that not only could I start to capitalise on markets that I wasn’t tapping because I was being a little bitch, but that I was doing my potential customers a disservice by not being in their face, by not stepping up, because I knew that if I know what I’m talking about, and if I go in there and share that, then people will start to very quickly realise that I know what I’m talking about.
See, there’s a difference between being visible and valuable. Most folk go out on social media to be visible. They want to be seen, they want to be omnipresent, they want to be in all places at all time. And I am going to tell you that you should do that but you shouldn’t do it at the cost of being valuable. If the toss up is between being visible and valuable, I’m going to say valuable every time. Be valuable to your target market, share advice to your target market, position yourself as the pre-eminent authority in whatever it is that you talk about and whatever it is that you know.
How do I get away with sharing a video like this on social media? How do I get away with talking as if I have a right to be here? Because I go in with the attitude that I have a right to be here, because I know what I’m talking about in my game and therefore I share confidently as if I’m supposed to be here. This is the strategy of pre-eminence. It’s the attitude of I am here to help. I’m here to serve. I’m here to support the people who speak my language, who are in my market, who are in my game. Some people won’t like me. Some people think I’m an arse, I am okay with that, because I know that I’m also attracting the people who do think like me and the people who will end up doing some level of business with me through that connection that we will create.
So, I hope this is making sense. There’s a market there for you to serve. There are people waiting for your expert advice. There are people waiting to hear someone who knows what they’re talking about, and the public aren’t all dumb. I say, aren’t all dumb. Some people are dumb, let’s be honest, but most folk are pretty switched on, right? And when you’re sharing content online, people can pretty quickly distinguish whether you’re being visible or valuable. You only have to listen to a certain number of people certain amount of times before thinking, “This person is a parrot of the person that they follow”, “This person doesn’t have anything original to say”, or “This person I’m listening to is actually talking a lot of shite.”
That’s the thing you see, if you’re just being visible but you talk a lot of shite, then all you’re doing is highlighting to your audience that you are someone who talks a lot of shite. Whereas if you’re being valuable, and you’re saying the right things and you’re giving advice, you’re giving guidance, you’re serving your customers and your client base before any money has ever exchanged hands, then here’s what happens next. People will start to want to do business with you. They will warm to you. They will come to you. They will start to follow and connect with you. I hope that makes sense.
So, don’t get annoyed when you see people sharing content that isn’t up to scratch with where you are on your journey. Instead, forget all of that noise and realise that you’re missing an opportunity to go out there and position yourself as the pre-eminent authority to serve your market before cash has ever changed hands, and just watch what happens to your business when you take that positioning. Watch what happens.
OK, if you found this video valuable, if you found this useful in any way, connect with me. Go to followbilly.com, if you think this is important for other people to hear, share it, and if you want to catch more of the same, again, go to followbilly.com or hardcoreentrepreneurship.com and you can catch over 100 episodes of this kind of chat. OK, have a good one guys, catch you later.
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